YouTube Rewind 2016: Google Lists Top India and Global Trending Videos

YouTube on Thursday released its year-ender list, YouTube Rewind 2016, detailing the top trending videos, top music videos, top movie trailers, top independent creators, as well as the top viewed ads for India. In a separate list for the globe, YouTube on Wednesday detailed the top trending videos and top music videos.

YouTube Rewind 2016: Google Lists Top India and Global Trending VideosStarting with India, YouTube identified the top creators, trending videos, music videos, and movie trailers. The Google-owned video sharing network said that the top 10 trending videos in India had over 70 million views, and that the channels that made them had over 45 million subscribers.

Top independent creators (India)

1. BB Ki Vines

2. CarryMinati

3. Quick Reaction Team

4. Ur Indian Consumer

5. Nazar Battu Productions

6. SeeKen

7. Rickshawali

8. Mumbiker Nikhil

9. MostlySane

10. Dhananjay Bhosale

Top trending videos (India):

1. The Kapil Sharma Show: Sultan

2. The Voice India Kids: Ayat Shaikh

3. Crime Patrol Dial 100: Andhkaar

4. Complete truth of Rs 2000 notes with a chip embedded in it

5. TVF: Truth or Dare with Dad

6. TVF’s Permanent Roommates: The Parents

7. AIB : Honest Bars & Restaurants

8. Life Sahi Hai: The Maid

9. How Shah Rukh Khan Became The FAN – Gaurav

10. AIB Diwas: Zakir Khan

Top music videos (India):

1. Kala Chashma: Baar Baar Dekho

2. Kar Gayi Chull: Kapoor & Sons

3. Baby Ko Bass Pasand Hai: Sultan

4. Bulleya: Ae Dil Hai Mushkil

5. Cham Cham: Baaghi

6. GF BF: T-Series

7. Hua hain Aaj Pehli Baar: Sanam Re

8. Ae Dil Hai Mushkil

9. Jabra:Fan

10. The Breakup Song: Ae Dil Hai Mushkil

Top movie trailers (India):

1. Kabali Tamil Movie

2. Dangal

3. Sultan

4. M.S.Dhoni – The Untold Story

5. Shivaay

6. Befikre

7. Ae Dil Hai Mushkil

8. Fan

9. Baaghi

10. Dishoom

Finally, coming to the global YouTube Rewind 2016 list, the company said that the top 10 trending video had over 550 million views cumulatively, and had been watched for over 25 million hours. The channels that posted them had over 40 million subscribers collectively.

Top trending videos (Global)

1. Adele Carpool Karaoke

2. Pen-Pineapple-Apple-Pen/PIKO-TARO

3. What’s inside a Rattlesnake Rattle?

4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016

6. Water Bottle Flip Edition | Dude Perfect

7. Channing Tatum & Beyonce’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle

8. Donald Trump: Last Week Tonight with John Oliver (HBO)

9. THE $21,000 FIRST CLASS AIRPLANE SEAT

10. Brothers Convince Little Sister of Zombie Apocalypse

Top music videos (Global)

1. Fifth Harmony – Work from Home ft. Ty Dolla $ign

2. Calvin Harris – This Is What You Came For (Official Video) ft. Rihanna

3. Hasta el Amanecer – Nicky Jam | Video Oficial

4. The Chainsmokers – Closer (Lyric) ft. Halsey

5. Rihanna – Work (Explicit) ft. Drake

6. Mike Posner – I Took A Pill In Ibiza (Seeb Remix) (Explicit)

7. Sia – Cheap Thrills (Lyric Video) ft. Sean Paul

8. ZAYN – PILLOWTALK

9. Coldplay – Hymn For The Weekend (Official video)

10. twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]

GOOGLE WILL PAY TO DEFEND YOUR YOUTUBE UPLOADS IN COURT

Seeing Red

Youtube Red is a bold step for the streaming service. Let’s hope they don’t go the route of Hulu and its subscription service Hulu Plus…

Youtube

For the moment, it’s impossible for YouTube to completely stop users from uploading video content that potentially infringes copyright of other video and music creators. But Google’s massively popular video streaming site does a fairly good job of finding copyrighted material, and paying creators of those videos with its Content ID system.

But many people also upload clips of copyrighted material to YouTube in a way that enhances or transforms the content into something new, such as critiques:

 …parodies:
 …or Autotuned remixes:
 This is called “fair use,” and it is legal in the United States. And now YouTube will do more than allow it: it will actually provide some financial support to defend video creators who have made videos that qualify for “fair use” exemptions, yet who are nonetheless sued by other copyright owners for infringement. Think of a movie critic or analysis vlogger who makes videos that use clips of major Hollywood blockbusters with voice-over discussing them; if a Hollywood studio tries to sue this person, YouTube could now pay lots of money to help defend them.

In an official YouTube blog post today, YouTube’s legal director Fred von Lohmann says the company will “now protect some of the best examples of fair use on YouTube.”

With permission of the video creators, YouTube will “keep the videos live on YouTube in the U.S., feature them in the YouTube Copyright Center as strong examples of fair use, and cover the cost of any copyright lawsuits brought against them.”

Though the blog post does not state how much YouTube is willing to pay to protect these videos, both TechCrunch and VentureBeat report it will pay up to one million dollars.

Google will not legally protect all content creators, but they will “continue to resist legally unsupported [Digital Millennium Copyright Act] takedowns as part of our normal processes.” Von Lohmann hopes that, “in addition to protecting the individual creator, this program could, over time, create a ‘demo reel’ that will help the YouTube community and copyright owners alike better understand what fair use looks like online and develop best practices as a community.”

That’s a win both for YouTube, which has an incentive to encourage creators to upload more content so it can continue to be the leader in user-generated streaming video around the web (and earn ad dollars from pre-roll in front of these videos), as well as for video creators, who now can feel safer making the kinds of movies they want.

YouTube Set to Launch Its Ad-Free Subscription in October

youtube_eye_reuters.jpg

YouTube is set to soon launch its long rumoured subscription-based Video-On-Demand service. The firm recently sent an email to YouTube content owners, revealing the plans and asking them to agree with the new terms by October 22 this year. Not agreeing with the terms would result in the removal of the videos from the portal.

“To give fans more choice we will be launching a new ads-free version of YouTube, available to fans for a monthly fee. This service will create a new source of revenue over time that supplements your advertising revenue,” stated the email first shared by Re/code. “As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.”

Industry sources have revealed to Re/code that this subscription-based content viewing might launch towards the end of October. It has also been said that YouTube might bundle two different services in one single offer. While the first service would be an upgrade to YouTube’s Music Key service, which was launched as beta last year, the second would be viewing videos without any ads.

The report added that, Google plans to charge subscribers $10 per month for the offer featuring the two services. The details regarding how Google plans to make money from the offer is yet to be known as previous reports have suggested that its Music Key service was supposed to cost $10 in itself.

For years, YouTube’s fans have been telling us they want more – more choice when watching their favourite content, more ways to support their favourite creators and, above all, the option to watch their favourite videos uninterrupted.

To give fans more choice we will be launching a new ads-free version of YouTube, available to fans for a monthly fee. This service will create a new source of revenue over time that supplements your advertising revenue. That’s why an overwhelming majority of our partners – representing over 95% of YouTube watchtime – have asked for and signed up for this service.

As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.

To accept, simply log into YouTube.com as “pakafka” from a desktop or laptop and follow the prompts by October 22nd.

If you haven’t signed by that date, your videos will no longer be available for public display or monetization in the United States. That outcome would be a loss for YouTube, a loss for the thriving presence you’ve built on the platform, and above all, a loss for your fans. We remain committed to working with you, as we always have. And of course, at any time, you can accept the updated terms which will make your videos public and monetizable again. Common FAQs can be found here.

We believe these new terms will greatly strengthen our partnership for the future. We went through a similar process three years ago when we began distributing and monetizing your content on mobile devices. Today, mobile represents over half of all watchtime and mobile revenue is up 2x in just the last year. Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.

If you have questions or encounter technical difficulties, we’re here to help: reach out to us for support here.

The YouTube Team