NordVPN Review

A Virtual Private Network (VPN) is a technology that improves your online security and privacy. Virtual Private Network connects you to the internet through an encrypted tunnel, which secures all your internet traffic. It also allows you to browse the internet privately and safely because your IP address is hidden from your ISP, advertisers and other trackers.

There are many VPNs that help you in protecting your data and searches. One of the most widely used and trusted is Nord VPN. Here is how Nord VPN is able to provide you access to different websites keeping your online safety and privacy at the apex.

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What is Nord VPN?

It is a fully featured, privacy-friendly VPN service based in Panama and having access over 3065 servers worldwide. It is available in more than 50 nations across the world, including France, the United States, the United Kingdom, Spain, the Netherlands, Italy, South Africa, Romania, Brazil, Poland, Australia, Sweden, Hong Kong, Egypt, Estonia, Finland, Greece, Hungary, Iceland, India, and the list goes on.

Follow this Guide !

Which interesting features attracts you to use Nord VPN?

1]. SECURITY: Online security is the biggest challenge in today’s interconnected world, so it’s important to take it seriously. With NordVPN, you can choose from several Double VPN combinations to encrypt your Internet traffic, protect yourself from snoopy advertisers with the CyberSec technology, and do it with the most advanced security technologies available today. Listed below are some of the striking features that enable NordVPN to secure user’s data efficiently.

  • Military-based encryption: NordVPN uses AES(Advanced Encryption Standard) with 256 bit-keys. NordVPN recommends two different security protocols that provide strong VPN encryption between your device and the server you have connected to. Usually, when you connect to one of the NordVPN apps, it automatically selects the

encryption settings most suitable for your speed and security circumstances.

  • Cyber Sec: NordVPN CyberSec is an advanced technology solution that takes your privacy to the next level, providing you with enhanced security, better performance, and control. It basically helps in blocking dangerous websites, avoiding botnet control i.e. protection from DDoS (distributed denial-of-service) attacks, and skip annoying advertisements.
  • Double VPN: It is a process of chaining VPN servers. It acts as a technology solution that allows hiding your online activity behind several servers via a VPN tunnel. Thus, the online traffic is encrypted not once but twice.
  • Striking Feature: The most exciting addition to the NordVPN security protocol family is IKEv2/IPSec. It encrypts and secures users’ traffic by employing high-level cryptographic algorithms and keys. In addition to this, NordVPN utilizes NGE (Next Generation Encryption) in IKEv2/IPSec. In fact, at the moment the IKEv2/IPSec security protocol cannot be cracked even by the strongest computers. Therefore, it provides military-grade encryption standards, stability, and high-performance speed.

For these reasons, it is highly recommended by NordVPN and has been adopted as a default in the NordVPN apps for iOS and macOS.

2]. Privacy: With NordVPN, you can experience real online privacy with just a few clicks. NordVPN ensures that none of your confidential information is being logged, monitored or exposed and intercepted by third parties. It protects your privacy with various features like, Automatic Kill Switch, DNS Leak Protection, and Onion over VPN etc.

3]. Online Freedom: Access to the Internet without censorship and surveillance should not be a privilege but a right of every Internet user. With NordVPN, you can securely access any website from anywhere around the world, safely share files via P2P network and enjoy the fastest VPN experience without compromising your online security and privacy.

4]. Other interesting features:

  • With just a few clicks, you can download, install and start protecting your online activities and data with ease.
  • It can easily be used on mobiles supporting iOS and Android.
  • You can even connect with 6 devices simultaneously with a single NordVPN account.
  • Obfuscated servers: everyone should have access to an open and unrestricted Internet. Therefore, obfuscated servers– the one-of-a-kind NordVPN feature allows you to use VPN in heavily restricted countries.
  • Moreover, NordVPN provides you with very responsive and accountable customer support services.

Price Scheme: NordVPN provides mainly 3 kinds of user-friendly plans:-

  • 1-month plan: $11.95 (₹764.8) per month with $11.95 billed per month.
  • 1-year plan: $5.75 (₹368) per month with $69.00 billed every 12 months.
  • 2-year plan: $3.29 (₹210.56) per month with $79.00 billed every 24 months.

All plans include all NordVPN apps, 24/7 customer support and high speed unlimited bandwidth and with a 30-day money back guarantee. Money can be paid pay via PayPal, BitCoins, Braintree (credit card) and Payment wall.

How NordVPN has left a mark in the arena of qualified and user-friendly VPNs?

Since the beginning of 2017, quite a solid number of new locations have been added to the ever-growing NordVPN server network. Continuous improvements in the service and aims to offer the users cyber security solutions that are intuitive and easy-to-use.

  • NORDVPN PROXY EXTENSION FOR GOOGLE CHROME: Last September NordVPN introduced the very first extension for Google Chrome. The lightweight proxy extension is designed to help you stay secure and private while surfing the Web and safely access websites even if they are not protected by HTTPS. The NordVPN Chrome extension encrypts your HTTP trafficwith the Transport Layer Security (TLS 1.2) protocol, which is widely used to provide security over users’ internet communications. When you enable the extension, nobody can spy on your online activities or take over your sensitive information, including ISPs, governments or cybercriminals.
  • EXTENSION FOR MOZILLA FIREFOX: NordVPN also provides for extension for Mozilla Firefox. It’s as lightweight and efficient as the one for Chrome. You can change your virtual location easily by connecting to proxy servers in over 60 countries. With your actual IP address hidden, you can browse in private and avoid snooping of any kind. The proxy extension for Firefox comes with the CyberSec feature, which is already winning the hearts of NordVPN users! When enabled, CyberSec automatically blocks suspicious websites so that no malware or other online threats can infect your device.

Why to wait for anything when NordVPN is providing you with numerous advanced features to tackle the issue of your online privacy. Use the 3-day free trial and get yourself subscribed with any of the plans that suits your basics and let go of the idea of your private information and data being hacked or leaked.

Google adds SoundStage developer Logan Olson to its VR team

Slowly but surely, Google is transforming itself into a formidable VR player. This week, the Daydream maker hired Logan Olson, best known as the developer of SoundStage, a well-received HTC Vive title built around a VR music studio sandbox.

First spotted by The Verge, Google confirmed the hire with TechCrunch, stating, “We’re excited to welcome Logan to the Google VR team. As a leader in thinking about creating in VR with his app Soundstage, we’re really inspired by what he’s built and for the potential for VR and creativity.”

Olson will join the ranks of Clay Bavor, who has been fiddling with VR under the Google umbrella since 2013, officially becoming the head of that department in early 2016, as the company looked to shift the department in a more serious direction following the release of Cardboard.

Since then, Google’s VR focus has largely centered around Daydream, an offering more in line with the likes of Samsung’s Gear VR, albeit under a more manufacturer- and device-inclusive model. Though of late, the company doesn’t appear to be too outwardly active on that front.

 Olson’s team released the 1.0 version of SoundStage on Steam just last month. The title has been well-received for its innovative application of VR in the music making process.

With Olson on-board, Google will be ending active development on the title, but will keep it around in maintenance mode. Instead, the company plans to use what the developer has built to help bolster existing titles and begin developing some new ones.

Google doesn’t have any specifics to offer up on that front at present, but given the fact that the company picked up the team behind Tilt Brush in 2015, the pieces seem to be falling in place for a VR play that’s focused heavily on creativity and content creation, as opposed to simply gaming.

It’s worth noting, too, that Google’s chief game designer left the company this week, citing plans to explore the, “confluence of games, neuroscience and VR.”

YouTube Rewind 2016: Google Lists Top India and Global Trending Videos

YouTube on Thursday released its year-ender list, YouTube Rewind 2016, detailing the top trending videos, top music videos, top movie trailers, top independent creators, as well as the top viewed ads for India. In a separate list for the globe, YouTube on Wednesday detailed the top trending videos and top music videos.

YouTube Rewind 2016: Google Lists Top India and Global Trending VideosStarting with India, YouTube identified the top creators, trending videos, music videos, and movie trailers. The Google-owned video sharing network said that the top 10 trending videos in India had over 70 million views, and that the channels that made them had over 45 million subscribers.

Top independent creators (India)

1. BB Ki Vines

2. CarryMinati

3. Quick Reaction Team

4. Ur Indian Consumer

5. Nazar Battu Productions

6. SeeKen

7. Rickshawali

8. Mumbiker Nikhil

9. MostlySane

10. Dhananjay Bhosale

Top trending videos (India):

1. The Kapil Sharma Show: Sultan

2. The Voice India Kids: Ayat Shaikh

3. Crime Patrol Dial 100: Andhkaar

4. Complete truth of Rs 2000 notes with a chip embedded in it

5. TVF: Truth or Dare with Dad

6. TVF’s Permanent Roommates: The Parents

7. AIB : Honest Bars & Restaurants

8. Life Sahi Hai: The Maid

9. How Shah Rukh Khan Became The FAN – Gaurav

10. AIB Diwas: Zakir Khan

Top music videos (India):

1. Kala Chashma: Baar Baar Dekho

2. Kar Gayi Chull: Kapoor & Sons

3. Baby Ko Bass Pasand Hai: Sultan

4. Bulleya: Ae Dil Hai Mushkil

5. Cham Cham: Baaghi

6. GF BF: T-Series

7. Hua hain Aaj Pehli Baar: Sanam Re

8. Ae Dil Hai Mushkil

9. Jabra:Fan

10. The Breakup Song: Ae Dil Hai Mushkil

Top movie trailers (India):

1. Kabali Tamil Movie

2. Dangal

3. Sultan

4. M.S.Dhoni – The Untold Story

5. Shivaay

6. Befikre

7. Ae Dil Hai Mushkil

8. Fan

9. Baaghi

10. Dishoom

Finally, coming to the global YouTube Rewind 2016 list, the company said that the top 10 trending video had over 550 million views cumulatively, and had been watched for over 25 million hours. The channels that posted them had over 40 million subscribers collectively.

Top trending videos (Global)

1. Adele Carpool Karaoke

2. Pen-Pineapple-Apple-Pen/PIKO-TARO

3. What’s inside a Rattlesnake Rattle?

4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016

6. Water Bottle Flip Edition | Dude Perfect

7. Channing Tatum & Beyonce’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle

8. Donald Trump: Last Week Tonight with John Oliver (HBO)

9. THE $21,000 FIRST CLASS AIRPLANE SEAT

10. Brothers Convince Little Sister of Zombie Apocalypse

Top music videos (Global)

1. Fifth Harmony – Work from Home ft. Ty Dolla $ign

2. Calvin Harris – This Is What You Came For (Official Video) ft. Rihanna

3. Hasta el Amanecer – Nicky Jam | Video Oficial

4. The Chainsmokers – Closer (Lyric) ft. Halsey

5. Rihanna – Work (Explicit) ft. Drake

6. Mike Posner – I Took A Pill In Ibiza (Seeb Remix) (Explicit)

7. Sia – Cheap Thrills (Lyric Video) ft. Sean Paul

8. ZAYN – PILLOWTALK

9. Coldplay – Hymn For The Weekend (Official video)

10. twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]

Apple Apologises For iCloud Calendar Spam, Says It’s Working to Address the Issue

Apple Apologises For iCloud Calendar Spam, Says It's Working to Address the IssueAfter many iCloud account holders started reporting of an influx of spam calendar invitations, Apple has now acknowledged the issue and responded to the same. The Cupertino giant has apologised for the spam invites, and has said that it is working to address the issue by blocking suspicious senders and spam.

Apple responded to iMore with an apology. “We are sorry that some of our users are receiving spam calendar invitations. We are actively working to address this issue by identifying and blocking suspicious senders and spam in the invites being sent,” the statement read.

The spam invites have cropped up recently because macOS and iOS operating systems automatically scan the Inbox for calendar invites. These are then shown to users in the form of calendar invite prompts, and the email is deleted to avoid congestion. While it’s a great feature for remembering events and reducing clutter in email, the increasing number of spam invites (blame it on the holiday season!) from brands and companies has made many users annoyed.
While it has confirmed that it will actively block these spam invites, it’s impossible for Apple to weed out all unwanted notifications. You can stop these invites altogether by following these steps. Head to iCloud.com in Safari or any other Web browser. Log in using the credentials that you use on your iPhone. Click on Calendar > Settings icon > Preferences > Advanced > Invitations. Under Invitations tab set the option for ‘Receive event notifications as’ to ‘Email to’ rather than an ‘In-app notification’.

Cloud Data Traffic to Rise to 14.1ZB by 2020, Says Cisco Report

Cloud Data Traffic to Rise to 14.1ZB by 2020, Says Cisco Report

Cloud data traffic is expected to rise 3.7 fold – up from 3.9 zettabytes (ZB) per year in 2015 – to 14.1ZB per year by 2020, a new report by global networking giant Cisco revealed on Friday.

According to the sixth annual Cisco Global Cloud Index 2015-2020 report, the rapid growth of cloud traffic is attributed to the increased data migration to cloud architectures owing to their ability to scale quickly and efficiently support more workloads than traditional data centres.

Business workloads will grow by 2.4-fold from 2015 to 2020 but their overall share of data centre workloads will decrease from 79 to 72 percent and during the same time, consumer workloads will grow by 3.5-fold.

“In the six years of this study, cloud computing has advanced from an emerging technology to an essential scalable and flexible part of architecture for service providers of all types around the globe,” said Doug Webster, Vice President, Service Provider Marketing, Cisco, in a statement.

By 2020, database/analytics/Internet of Things (IoT) workloads will account for 22 percent of total business workloads, compared to 20 percent in 2015.By 2020, 68 percent of the Cloud workloads will be in public Cloud data centres, up from 49 percent in 2015, the findings showed. Fifty-nine percent of the consumer Internet population will use personal Cloud storage, up from 47 percent in 2015.

Video streaming workloads will account for 34 percent of total consumer workloads by 2020, compared to 29 percent in 2015. The amount of data stored on devices will be five times higher than data stored in data centres by 2020, the report added.

Rs. 500, 1000 Ban: Amazon Resumes Cash on Delivery Service for Online Shoppers

Rs. 500, 1000 Ban: Amazon Resumes Cash on Delivery Service for Online ShoppersE-commerce giant Amazon Friday said it has resumed cash on delivery (CoD) service for customers, two days after it had halted the option following the government’s move to demonetise Rs. 500 and Rs. 1,000 notes.

Apart from cash, Amazon India will allow customers to pay using credit and debit cards at the time of delivery of the order.

“As of November 11, we are re-introducing CoD to enable options to pay at the time of delivery. This accommodates customers who face challenges of paying online, but are still able to use electronic instruments at delivery,” an Amazon India spokesperson said.

(Also see: Demonetisation of Rs. 500 and Rs. 1000 Notes Is Digital India’s Gain)

The spokesperson added that the delivery agents have been trained to help customers who opt for card payments at the time of order delivery or valid currency notes, including the newly introduced Rs. 500 and 2,000 notes.
About digital payments on the platform, the spokesperson said electronic payments at doorstep have gone up by a factor of 10x in the past two days.

“This clearly indicates that customers are able to adapt to electronic payment methods when cash is constrained. We continue to focus on incentivising and helping people shift to making payments electronically online, aligned with the government’s focus,” the spokesperson added.
The company has launched a new offer to incentivise customers to make cashless transactions.

Customers can load their Amazon gift card balance and get an incentive of 15 percent/ Rs. 300 (maximum) discount at checkout.

Following the government’s decision to demonetise, firms like Amazon and Paytm temporarily halted the cash on delivery facility for customers.

Some companies like Uber and BigBasket have issued advisories urging customers to pay in lower denominations while others like Flipkart and Snapdeal set limits to the value of orders that can be delivered through CoD.

According to industry estimates, about 70 percent of the shoppers opt for cash while buying a product.

Google Parent Alphabet Profit Surges on Mobile, Video Ads

Google Parent Alphabet Profit Surges on Mobile, Video AdsGoogle parent Alphabet Inc bested analysts’ estimates for third-quarter profit and revenue on Thursday as the search company showed it has honed its core business for the mobile era and is closing in on the next wave of computing.

Propelled by strong advertising on mobile devices and video site YouTube, Alphabet’s net income climbed 27 percent to $5.06 billion (roughly Rs. 33,839 crores). Revenue jumped 20 percent to $22.45 billion (roughly Rs. 1,50,147 crores), marking the search giant’s seventh straight quarter of double-digit revenue growth.

(Also see: Google Pixel XL Review)

The company authorized a $7 billion repurchase of its Class C stock, pleasing investors who had been craving more after a $5 billion repurchase last year.

Google is competing fiercely with social network Facebook for dominance in the fast-growing mobile advertising market. Google Chief Executive Sundar Pichai touted the company’s gains in the space, and was bullish about recent product launches such as the Google Assistant, the Google Home smart speaker and refinements to the enterprise cloud business.

The products are aimed at the rise of voice search, which many analysts believe will succeed keyboards and touch screens as a primary way users interact with devices.
(Also see: Google Assistant Goes Head to Head With Apple’s Siri in Comparison Video)

“We feel well positioned as we transition to a new era of computing,” Pichai said in an conference call. “This new era is one in which people will experience computing more naturally and seamlessly in the context of their lives, powered by intelligent assistants and the cloud.”

Shares of Alphabet, the world’s No. 2 company by market value, were up 1.6 percent in after-hours trading.

The company posted third-quarter adjusted earnings per share of $9.06, beating expectations of $8.63 a share on revenues of $22.05 billion, according to Thomson Reuters estimates.

Google has been dogged by concerns about how it would nudge its vast web advertising business towards mobile, but the company’s recent performance has reassured Wall Street that the transition is well underway, said analyst Colin Gillis of BGC Partners.

“It’s showing that even though they’ve hit lifetime highs, there’s still room to run,” he said.

Advertising revenue, the company’s lifeblood, rose 18.1 percent to $19.82 billion (roughly Rs. 1,32,543 crores) in the third quarter. Paid clicks, or ads for which advertisers pay only when users click on them, rose 33 percent, compared with a rise of 29 percent in the second quarter.

Cost-per-click, or the average amount advertisers pay Google, fell 11 percent in the latest period, but investors are willing to forgive the slump, for now, as it suggests strong mobile growth, said analyst Kerry Rice of Needham & Co.

YouTube continued to post robust gains, Pichai said. Over the past year, Google, Facebook and Twitter Inc have all doubled down on video, a format where advertisers are willing to pay a premium for a few seconds of users’ undivided attention.
Advertising accounted for 89.1 percent of Google’s total revenue in the quarter, and analysts are eager for the company to tap new sources of growth.

One of the leading contenders is Google’s cloud business, which drove a 38.8 percent rise in the company’s “other revenue.”

“As we head into 2017, I expect cloud to be one of our largest areas of investment,” Pichai said.

A relatively late entrant to the cloud business, Google is trying to steal market share from industry leaders Amazon.com and Microsoft. Amazon on Thursday reported a 55 percent revenue increase in its cloud business.

“I would hesitate to say they are competing head-to-head, but they are making up for lost ground,” Rice said.

Alphabet’s “Other Bets” unit generated revenue of $197 million, primarily from Nest, Google Fiber and Verily units, Chief Financial Officer Ruth Porat said during the call.

(Also see: Google Fiber Halts Expansion Plans as Chief Steps Down)

Alphabet said this week it was pausing the rollout of Fiber, a high-speed internet service, in some US cities and that its leader, Craig Barratt, would leave.

Porat played down analysts’ concerns of instability at Other Bets, which has suffered a wave of executive departures, including Nest founder Tony Fadell, self-driving car technology chief Chris Urmson and, most recently, Barratt.

“As we reach for moonshots that will have a big impact in the longer term, it’s inevitable that there will be course corrections along the way, and that some efforts will be more successful than others,” Porat said.

Other Bets, which also includes research unit X, reported an operating loss of $865 million, down from a year-ago loss of $980 million. The narrowing loss suggests Porat is instilling the financial discipline investors have long hoped to see from the company, said Gillis.

“Everybody loves Ruth,” he said.

© Thomson Reuters 2016

Amazon Triples Profits on Cloud Services, Video

Amazon Triples Profits on Cloud Services, VideoOnline giant Amazon said Thursday its profits more than tripled in the third quarter, but shares fell as the rise was weaker than expected.

Amazon extended its string of positive results after years of investments that produced little or no profit, helped by its cloud computing, streaming video and new products and services.

Profit surged to $252 million (roughly Rs. 1,685 crores) from $79 million (roughly Rs. 528 crores) in the same period a year ago, while revenues jumped 29 percent to $32.7 billion (roughly Rs. 2,18,690 crores).

Amazon shares tumbled more than five percent in after-hours trade after profit fell shy of most analysts’ forecasts.

Earnings per share, closely watched by Wall Street, came in at 52 cents; the consensus estimate was 78 cents.

Amazon founder and chief executive Jeff Bezos offered a cryptic comment on the financial results, referring to the company’s digital personal assistant Alexa, which responds to queries on its Echo speaker and other devices using artificial intelligence.

“Alexa may be Amazon’s most loved invention yet – literally – with over 250,000 marriage proposals from customers and counting,” said Bezos.
“And she’s just getting better. Because Alexa’s brain is in the cloud, we can easily and continuously add to her capabilities and make her more useful – wait until you see some of the surprises the team is working on now.”

Neil Saunders of the research firm Conlumino said Amazon “missed its earnings estimates by a wide margin and this will, inevitably overshadow the more positive news on sales.”

This result “undoes some of the recent progress Amazon has made on the profit front,” Saunders said in a note to clients.

He said the relatively weak profits resulted from increased costs and investments in new products and services.
“Looking ahead we see no reason for the dominance of Amazon to diminish,” the analyst said.

“Indeed, we see some positive gains from services like music and we believe that, over the course of the next fiscal, devices like Echo will sell well and become a more integrated part of users lives.”

The Prime strategy
Earlier Thursday, Bezos told an audience in New York that the disparate services offered by Amazon were part of a strategy to get more people on its Prime subscription service, which offers access to online video and music, free shipping on goods and other benefits.

He said investments in award-winning shows such as “Transparent” and “Mozart in the Jungle” help boost the number of Prime subscribers who will later buy more goods, such as electronics, clothing and toys.

“As you become a Prime member, you buy more from us,” he said at the Economic Club of New York.

The company’s earnings report showed that Amazon Web Services, its giant cloud-computing arm, pulled in $3.2 billion in revenue, a sharp jump from $2.1 billion in the same quarter last year. That produced some $861 million in operating income.

Amazon’s international sales rose 28 percent to $10.6 billion and North American sales grew 25 percent to $18.9 billion.

Amazon does not provide detailed breakdowns for sales of its Kindle devices or home speakers or the number of Prime members.

But analysts at Consumer Intelligence Research Partners estimate that Amazon Prime now has 65 million US members, spending on average about $1,200 per year.

Google Working on Prisma-Like ‘Style Transfer’ Technology That Lets You Blend Styles in Real-Time

Google Working on Prisma-Like 'Style Transfer' Technology That Lets You Blend Styles in Real-TimeImage filter app Prisma drew attention from around the world when it launched in July this year. The app’s popularity gave way to a sea of clone apps that tried to emulate the original app’s success. Recently, even big names like Facebook have joined the list of companies that are trying to implement style transfer tech, similar to that of Prisma to its own products. Now, Google has unveiled its own style transfer technology, which might take the competition to the next level.

Google’s style transfer technology doesn’t just apply filters to videos but allows users to create their own by blending various filters. The most exciting part about this technology is that shows the results to users in real-time – similar to Facebook’s technology. Google describes its technology as, “a simple method to allow a single deep convolutional style transfer network to learn multiple styles at the same time.”

Users are provided with 13 different painting styles and their respective strengths in the final style are adjustable with the help of sliders. Even though the blend of styles is a demanding task, the company says its technique is “simple to implement and is not memory intensive.” The style transfer network makes use of artificial intelligence to apply filters to the app.

“Unlike previous approaches to fast style transfer, we feel that this method of modeling multiple styles at the same time opens the door to exciting new ways for users to interact with style transfer algorithms, not only allowing the freedom to create new styles based on the mixture of several others, but to do it in real-time,” Google said in its official blog post.

The app allows users with even more options for creativity and enables them to create their own piece of art using famous painting styles. However, Google has currently not provided any information regarding the release plans for this new technology

Amazon Targets Chinese Demand for Overseas Shopping With Prime Launch

Amazon Targets Chinese Demand for Overseas Shopping With Prime LaunchAmazon.com Inc has launched a tailored version of its Prime service in China to tap consumer demand for overseas goods, putting the US online retail firm in closer competition with local rivals Alibaba Group and JD.com.

Chinese shoppers have been driving a boom in “cross border” shopping with high demand for products, from infant formula to luxury handbags, bought through online platforms like Alibaba’s Tmall International and via informal “daigou” shopping agents.

Amazon, which dominates online shopping in the United States, is a bit-part player in China, lagging far behind market leaders Alibaba and JD.com. The US firm does, however, offer local shoppers a bridge to sellers in overseas markets.

“The launch of Prime in China represents a new convenient way for Chinese customers to access authentic and quality products from all over the world,” Greg Greeley, Amazon Prime’s vice president, said in a statement emailed to Reuters on Friday.

Amazon has been struggling to gain a serious foothold in China, where it held just 1.1 percent of market share in 2015 according to iResearch, and even launched a store on rival Alibaba’s Tmall platform last year in an attempt to boost sales.

Alibaba and JD.com have also been expanding their cross-border offerings to link Chinese shoppers with global sellers.

Under the Prime service, Chinese shoppers would pay CNY 388 ($57.23 or roughly Rs. 3,821) for a year-long subscription, which would give them access to unlimited free international shipping on orders over CNY 200 ($29.50 or roughly Rs. 1,970).

Amazon declined to comment on if it would launch other Prime services it offers in the United States in China, including what could be contentious online music and video services.

China has stringent rules on foreign media products. Apple scrubbed their iBooks and Movies services from the market earlier this year, while this month Netflix abandoned plans to enter the market all together.