Your company’s online presence can determine and enhance a whole bunch of dynamics for your brand. With better online presence, you can:
- Achieve different marketing goals.
- Increase customer loyalty.
- Drive traffic to your website.
- Increase sales and
- Build more online interest among your existing and potential customers.
When conversations around your brand increase, you can also enjoy better engagement and involvement with your business as well. SEO strategies go a long way in helping you with the same.
Get your blog in order
A lot of people read blogs and use them as reliable sources of information for their purchase decisions too. So you have to blog consistently. Depending on what you sell or what you have to say, you do not have to stick to a military-style routine but you cannot let your blog languish for days at a stretch either.
Your blog should:
- Have fresh content.
- Publish relevant content that is valuable for your readers.
- Be socialized so more people get to know it even if they are not regular visitors to your website.
- Be updated often so it helps Google index your site more favorably.
Your content should come in different forms and formats. Videos, images, links, articles that act as guides for people and so on.
Get into conversations
Content is king when it comes to SEO but the ‘royal’ attitude ends there. Create content that rules and conversations to engage. Your followers and fans may love your content but they would not like a top-down approach when it comes to engagement. So you have to start talking with people across social media platforms and reply to comments made on your blogs and join online forums that can help you understand what people are saying and talk to them as well.
SEO is not standalone
In order to bulk up your online presence, you have to ensure that your SEO activities are part of your marketing strategy at large. This means an ecosystem which encompasses:
- Mobile marketing.
- Paid advertising on several forums.
- Investing in Google AdWords campaigns.
- Social media marketing.
- Content marketing and so on.
Think of new and old technologies and use the same – local search, voice search. Here is a tip for you – use long tail keywords and key phrases when you are catering for voice searches.
Your website has to be constructed well in order for it to do well in search engine rankings. You could take a look at your competitors and other websites to see why they are ranking highly. Chances are pretty high that their website enjoys technical mastery and content structure that makes it possible for people to navigate through content very easily and find the exact products that they are looking for.
Analyze your website constantly for upload speed, broken links and so on so you can rectify the errors, if any, in a very short frame of time.
Finally, talk about your online presence and website in physical forums too – business networking events, your visiting card, printed brochures and so on.