If you’ve never managed to get your hands on one of H&M’s much-desired designer collaborations then may we alert you to one of it’s less ubiquitous and – dare we say it – more desirable capsule collections?
Every spring the Swedish retailer serves up a collection of ethically-made pieces under name Conscious Exclusive. Working with sustainable materials such as silk, hemp and recycled linen, the slightly elevated prices reflect that this range is a departure from the usual wares of the fast-fashion retailer. The inspiration comes from a different source, too. This year, H&M has sought creative stimulus from the Musee des Arts Decoratifs in Paris, and its new exhibition: Fashion Forward – 300 years of Fashion.
The design team has delved into the museum’s archives spanning three centuries and the result is like nothing else on the high street. Luxe skirts, structured tops and trompe l’oeil dresses flit from the painterly to the directional. And best of all, there’s a handful of dresses which belie their affordable roots so convincingly that we think they’re fit for a bride.
French model and art director Julia Restoin Roitfeld (and daughter of magazine editor Carine) models several wedding-worthy looks ahead of the April 7 launch. Bobo brides-to-be might be taken by the Victoriana-style ruffled maxi dress, which retails for £299.99. The style also comes in two parts with a midi skirt and long-sleeved top.
Then there’s a structured, waist-cinching dress with a sweetheart neckline which comes in pure white. At £149.99, that and a similar style which comes printed with an abstract pattern could make an attractive choice for a bride who wants to change into an evening dress that can be thrown into the washing machine should the dancefloor become a mucky, raucous affair.